The Importance of Your Signature in Emails

imagess1A signature file is usually attached at the end of an email or forum post. In online business, a signature file is used in place of the letter head used in offline business. Just like is the case with letterheads, the signature file should portray your online business in a professional manner. The signature is a good marketing tool for branding your business over the Internet.

Below are some reasons why you should give a signature file serious thoughts:

Unique Identification
A signature file is the online version of your business card. A business card uniquely identifies you and your business. You also give it to your clients and potential customers. An online signature functions just like your personal handwritten signature, only that it is distributed online through email and forums.

Signature Text Details
You should include important details such as your business name, products/service and contact details. Your name and company name must be in full. You can also include web address and phone number if space allows. Avoid repetitions.

Plain Text vs. Graphics
Your clients can conclude whether you are professionals or not from your signature file. Too much plain text may be a bit difficult for clients to read. On the other hand, too many images and animation makes the signature lose professional sense. Some email programs will strip off animations before sending your email. Who wants to lose clients because of too many graphics and unnecessary animations?

You can create a signature file using opensource or commercial software. With the software, you to automatically save and attach a signature file to every email. This will save time that you would have used in typing the file every time.

Marketing Tool
A signature file also acts as a marketing tool for your online business. The signature file can be a great branding tool that can generate leads when you are interacting in forums. Creating a good business name can be difficult and thus the need to carefully think about it. Remember when you were in 4th grade and you practiced writing your signature a thousand times until it was perfect? The same also applies to your online letterhead. A mere addition of your company name and website is the ultimate detail that makes your signature a perfect marketing tool.

Useful and Priceless Information
When you append your signature on every business email that you send, you provide the information on the file for free. This is a great way of getting clients to buy your products or subscribe to whatever offers you have. No E- business wants miss a chance of getting in touch with potential customers. If you can send this digital card for free, then spread it to as many customers as you can.

When operating an online business, potential clients will only know, appreciate and be loyal to your brand if you let them know that you exist. And how do you do this? Through an informative your signature file.




About Anne Tahim

Anne Tahim is the Founder of Tahim and Associates, a comprehensive financial services company. With a reputation built around credibility and quality work, Anne and her team provide a range of services including tax preparation service, retirement planning, financial planning, bookkeeping service and others. She loves being a financial consultant and that shows in her energy and passion she pours into her work everyday. Google+

Simple Steps Towards a Perfect Business Budget Plan


A business budget is an important tool if you want the business to be successful and earn a lot of profit. It helps to know how your business acquires cash and how and on what the cash is spent. This is made possible by having a perfect business budget plan. A budget plan will guide you through the growth and ultimate success of your business as well as help you organize your current and future spending strategies.

The following steps will help you create an effective budget plan:

Step 1: Divide costs into groups which include overhead and operating expenses. Overhead costs may include rent and utilities while operating costs may cover contracts, packaging, etc.  Also consider costs of labor, materials, legal and marketing.

Step 2: Allocate amounts on monthly basis to each of the costs whether fixed or variable. If you are not yet spending money on a cost, call the suppliers to get an estimate of the total cost. Remember to include an amount you hope to save.

Step 3: Add all variable and fixed costs as well as savings to get the total expenditure for that particular month.

Step 4: List all revenue sources for the business such as rent, sales, etc. Add all revenues to get the total cash inflow per month.

Step 5: Subtract the total monthly expenses from the total monthly revenue to determine whether the business is making any profits. This should enable you know whether the business is spending more than it brings in or vice versa.

Step 6: Find out how much other businesses of your kind and size generally spend per month. You should research basing on the cost categories against the amount of revenue they bring in. With this you should be able to know whether you are operating within the industry limits.

Step 7: Constantly keep an eye on the expenses and the corresponding amounts. Determine where costs can be increased, cut or eliminated.

Now that you now know how to come up with a perfect budget for your business, you must follow a particular format so that you do not get confused. Documentation is vital for future reference, as a guide and as a reminder. Below is a format of a business budget:

  • Label a blank worksheet at the top with your company’s name, slogan, logo and date. Remember to include the word “budget” in your title.
  • Down at the left margin write “variable costs” and list them below with the sub categories.
  • Then slightly below that write “Fixed costs” and list them in groups.
  • Below that, write “savings” and insert an amount.
  • Beneath the column of expenses, plug in the total of all costs and savings.
  • Below that write “revenue”, list all the sources and input the total amount.

The tips above and the format will help you come up with a perfect budget plan for your business. You will know where the business needs more concentration for developing and expanding your operations.



About Anne Tahim

Anne Tahim is the Founder of Tahim and Associates, a comprehensive financial services company. With a reputation built around credibility and quality work, Anne and her team provide a range of services including tax preparation service, retirement planning, financial planning, bookkeeping service and others. Having successfully handled many assignments across multiple sectors, Anne prides herself in being personable and providing her clients with the best possible overall experience. Google+